The key to marketing for homeowners insurance is the letter. To make the letter work, you have to have a great data source with certain outputs to generate the formulas. You can have all the images and boxes in the world but the consumer’s eyes are going to gravitate towards the numbers and savings. When a consumer gets a mail piece for homeowners insurance, the only question they have is “Will I be saving on my annual premium?” Fact is – that’s all they care about!
You want to mail the consumer a month PRIOR to their homeowner’s insurance policy coming due. You will have the best results when you have a formal quote on the letter. We have several letters that show the consumer coverage’s and most importantly we also generate the annual premium for each consumer. That is what you want them to notice right as they open the mail piece.
If you are looking to generate new policies each month, take a look at our insurance mailing list page for more information.
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