A client asked us to run a count for their insurance direct mail campaign. This mailer was for a Medicare supplement insurance mail campaign. The count criteria was age 65 and older individuals in the state of Florida. After running the requested count our results yielded 2,288,153 total individuals for their direct mail offer.
A key element on this count was our client wanted to target multiple individuals in the same household since each person was a unique prospect for their offer. We have a variety of insurance mailing lists targeted towards specific insurance product lines.
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